Meio&Mensagem published a selection of the 10 most innovative ideas to hit the streets in the first half of 2012. Our action that celebrated the milestone of 1 million fans of Heineken’s Facebook page was featured in the article. After 6 hours of filming, “1 Like 1 Balão” (1 Like 1 Balloon) posted 31 videos, received over 12 thousand likes and now holds a prestigious place in this selection. Read the full story here.
