Coca-Cola has donned the colors of Brazil in preparation for the FIFA Confederations Cup. With the campaign “Let’s color Brazil together”, the company wants to inspire Brazilians to color their country and express their passion for soccer. To set the example, the company created three models of its cans that, in addition to the traditional red, also sport the colors yellow, blue and green. “It’s the first time that Coca-Cola has taken the innovative step of decorating its cans with the colors of a country,” highlights Luciana Feres, marketing director at Coca-Cola Brasil. In total, 300 million colored cans will be distributed in the country.
http://vimeo.com/66359636