This is the second account announced by the agency in 2014.
After announcing that we won Bis, brand from Mondelez, Wieden+Kennedy has been chosen by Philips Brazil to be responsible for brand content.
The agency will do the social media management and develop content to engage consumers.
“Wieden+Kennedy has the mission to help us approach the new brand positioning for consumers. Philips aims to offer innovative product and services to help consumers day by day.”, said Fabricio Guimarães, leader of digital marketing and communications from Philips of Latin America.
“Philips is synonymous of innovation. The more we talk with the client, the more possibilities we are finding. We are starting to work and are very excited with all that is coming”, said André Gustavo, MD of W+K, with ECDs Icaro Doria e Guillermo Vega.
Philips is one more great brand for the agency portfolio, that has Coke, Nike, Diageo, Mondelez, Del Valle and Heineken.