Aga Porada, a native of Poland who has lived in Brazil for the last 7 years, is the new Head of Media at Wieden+Kennedy. With a degree in International Business and a Masters in Philosophy and Anthropology in Media and Communications from Goldsmiths (UK), her 14-year career includes stints at major advertising agencies in Brazil, such RGA, AKQA and DPZ&T.
At W+K, Aga – who also teaches at the Miami Ad School and at Converge You –, will head a team of 30 professionals and handle important brands like Cartão Elo, Nike, Sprite, Airbnb, C&A, Old Spice and Facebook.
To Fernanda Antonelli, W+K Managing Director, “Aga represents the media professional of the future; she is a digital native and has significant experience in offline. We are very honored that she has accepted the challenge, which is not about integrating on and off media, but about applying to media the same creativity that drives W+K.”
Aga Porada adds: “Ever since I started in this industry, I have dreamt of joining W+K. In addition to the impeccable work, their business model and strategic vision are very aligned with the way I see the future of communication. It will be an immense pleasure to pour all my energy into these ideas.”