Wieden+Kennedy São Paulo has just launched the new Coca-Cola PET Plastic Seats campaign, which will recycle plastic bottles and use them to make seats for the FIFA World Cup™ stadiums. In partnership with the Federal District, the Minas Gerais and Rio de Janeiro state governments and Coca-Cola, Brazilians can help the country and make the stadiums more modern and sustainable.
Just take your plastic bottles to a collection center in a participating city.
In addition to the TV commercial, the campaign also includes print media and out-of-home advertising and the participation of stars Luciano Huck, Marta and Tião Santos.
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