C&A launches 4 Seas Collection in partnership with leading beachwear brands

The retail giant joins Água de Coco, Blue Man, Salinas and Triya to launch an exclusive collection that celebrates a youthful, fun and democratic beach season.

For the third consecutive year, and in line with its goal to provide products and experiences that connect people through fashion, C&A joins four well-known beachwear brands to launch its traditional beach Collection. This year, the 4 Seas collection features Brazilian brands Água de Coco, Blueman, Triya and, for the first time, Salinas, from Rio de Janeiro. The exclusive collection includes women’s, men’s and kids’ beachwear that embody the concept of each label, and will be available online and at select C&A stores starting on December 3.

Created by Wieden+Kennedy, the 4 Seas Collection launch campaign is 100% digital and bears the signature “My beach, our beach.”

“The 4 Seas Collection suggests a democratic, joyful and fun beach season that is typically Brazilian and very C&A. For this launch, we selected four brands that reinforce our values and offer the best beachwear products, with all the C&A fashion and quality that our customers love and expect,” explains Mariana Moraes, Senior Marketing Manager at C&A Brasil.

The “My beach, our beach” campaign is part of C&A’s new brand positioning, called “C&A, Very Me,” which the company launched last October, alongside the Brazil Rhythms collection. The initiative reflects C&A’s on-going efforts to be closer to its customers, placing them at the center of the company’s strategy.

The launch also reinforces C&A’s Collections platform, which has already introduced more than 60 exclusive collections in partnership with domestic and international designers and brands, such as PatBo, Alexandre Herchcovitch, Stella McCartney, Roberto Cavalli, Iódice, Joulik and Missoni.







Made By

(Português) TITLE: 4 MARES – Minha Praia é Nossa Praia

LENGTH: 5 x 15



DATE : 02.12.2019

AGENCY: Wieden+Kennedy

ECD: Eduardo Lima | Renato Simões

CREATIVE DIRECTORS: Diego Limberti | Felipe Ribeiro

COPYWRITER: Fernanda Manzano | Maurício Araújo

ART DIRECTOR: Guilherme Garofalo | Bruna Bismara | Breno Chiavelli

AGENCY PRODUCER: Regiani Pettinelli | Renata Jay | Alessandra Luciano

ACCOUNT: Fernanda Antonelli | Patricia Campello | Luiza Miranda | Isadora Spinardi | Fernanda Brandi | Tabata Viana

PLANNERS: André Troster | Thayssa Szymanskyj | Rachel Lage | Larissa Costa

DATA STRATEGY: Eliel Guilhen | Mirelle Moura | Nadia Cruz

SOCIAL STRATEGY: Gabriel Marchi | Stephanie Noelle | Bárbara Reis

MEDIA: Thaís Altschuller | Janaina Soares | Jacqueline Silveira | Silvio Serpico

PRODUCTION COMPANY: Delicatessen Filmes





SALES: Mari Pinheiro | Thais Previato

LINE PRODUCER: Juliana Lutterbach | Paula Nobre | Silvia Neri


EDITOR: Matheus Razera Tibira

POST-PRODUCTION: Delicatessen Filmes | PST VFX | Picma Post

POST-PRODUCERS: Rafael Bozzi | Marília Ramos


COLOR GRADING: Marla Colour Grading

SOUND HOUSE: Evil Twin Music

SOUND EFFECTS & MIX: Andre Namur | Jimmy Gressler

SOUNDTRACK: Andre Faria | Murilo Faria | Andre Namur

ACCOUNT SOUND HOUSE: Juliana Tangary | Carolina Couto | Juliana Nascimento

STYLIST: Flavia Pommianoski e Davi Ramos

BEAUTY: Daniel Hernandez

CASTING: As Meninas

CLIENT APPROVAL: Mariana Moraes | Katiane Romero | Fernanda Jacob | Lah Nascimento |  Bruna Fortino