The retail giant joins Água de Coco, Blue Man, Salinas and Triya to launch an exclusive collection that celebrates a youthful, fun and democratic beach season.
For the third consecutive year, and in line with its goal to provide products and experiences that connect people through fashion, C&A joins four well-known beachwear brands to launch its traditional beach Collection. This year, the 4 Seas collection features Brazilian brands Água de Coco, Blueman, Triya and, for the first time, Salinas, from Rio de Janeiro. The exclusive collection includes women’s, men’s and kids’ beachwear that embody the concept of each label, and will be available online and at select C&A stores starting on December 3.
Created by Wieden+Kennedy, the 4 Seas Collection launch campaign is 100% digital and bears the signature “My beach, our beach.”
“The 4 Seas Collection suggests a democratic, joyful and fun beach season that is typically Brazilian and very C&A. For this launch, we selected four brands that reinforce our values and offer the best beachwear products, with all the C&A fashion and quality that our customers love and expect,” explains Mariana Moraes, Senior Marketing Manager at C&A Brasil.
The “My beach, our beach” campaign is part of C&A’s new brand positioning, called “C&A, Very Me,” which the company launched last October, alongside the Brazil Rhythms collection. The initiative reflects C&A’s on-going efforts to be closer to its customers, placing them at the center of the company’s strategy.
The launch also reinforces C&A’s Collections platform, which has already introduced more than 60 exclusive collections in partnership with domestic and international designers and brands, such as PatBo, Alexandre Herchcovitch, Stella McCartney, Roberto Cavalli, Iódice, Joulik and Missoni.
(Português) TITLE: 4 MARES – Minha Praia é Nossa Praia
LENGTH: 5 x 15
DATE : 02.12.2019
ECD: Eduardo Lima | Renato Simões
CREATIVE DIRECTORS: Diego Limberti | Felipe Ribeiro
COPYWRITER: Fernanda Manzano | Maurício Araújo
ART DIRECTOR: Guilherme Garofalo | Bruna Bismara | Breno Chiavelli
AGENCY PRODUCER: Regiani Pettinelli | Renata Jay | Alessandra Luciano
ACCOUNT: Fernanda Antonelli | Patricia Campello | Luiza Miranda | Isadora Spinardi | Fernanda Brandi | Tabata Viana
PLANNERS: André Troster | Thayssa Szymanskyj | Rachel Lage | Larissa Costa
DATA STRATEGY: Eliel Guilhen | Mirelle Moura | Nadia Cruz
SOCIAL STRATEGY: Gabriel Marchi | Stephanie Noelle | Bárbara Reis
MEDIA: Thaís Altschuller | Janaina Soares | Jacqueline Silveira | Silvio Serpico
PRODUCTION COMPANY: Delicatessen Filmes
PRODUCTION DESIGNER: Gizele Muller
CINEMATOGRAPHER: Daniel Belinky
EXECUTIVE PRODUCER: Luciana Mattar
SALES: Mari Pinheiro | Thais Previato
LINE PRODUCER: Juliana Lutterbach | Paula Nobre | Silvia Neri
VFX PRODUCER: André Serra
EDITOR: Matheus Razera Tibira
POST-PRODUCTION: Delicatessen Filmes | PST VFX | Picma Post
POST-PRODUCERS: Rafael Bozzi | Marília Ramos
MOTION DESIGNER: Raphael Santos
COLOR GRADING: Marla Colour Grading
SOUND HOUSE: Evil Twin Music
SOUND EFFECTS & MIX: Andre Namur | Jimmy Gressler
SOUNDTRACK: Andre Faria | Murilo Faria | Andre Namur
ACCOUNT SOUND HOUSE: Juliana Tangary | Carolina Couto | Juliana Nascimento
STYLIST: Flavia Pommianoski e Davi Ramos
BEAUTY: Daniel Hernandez
CASTING: As Meninas
CLIENT APPROVAL: Mariana Moraes | Katiane Romero | Fernanda Jacob | Lah Nascimento | Bruna Fortino