On St. George’s Day, Nike launched the new Corinthians home and away jerseys with a design inspired by the lance wielded by the team’s patron saint. With the new concept of FAITH IN THE BLACK AND WHITE, the brand hails the São Paulo based football club as being sacred to its fans, and highlights the faith Corinthianos have in their club, no matter what happens.
In addition to the lance of St. George, the away jersey (black with white stripes) includes one more reference to the club’s history: the victory in the Paulista Championship of 1977, which broke a decades-long losing streak without a single title.
To complete this historical celebration, history itself lent a hand: 40 years later, Corinthians and Ponte Preta reprised the acclaimed final game of 1977. On game day, the FAITH IN THE BLACK AND WHITE campaign brought a giant flag measuring over 300 feet wide to the stadium, and launched the official video for the concept. The video revolves around the original 1977 narration by Osmar Santos on Rádio Globo.
The campaign, created by W+K São Paulo, also includes Faith in the Black and White medals, OOH media, and other pieces.
Made By
Titulo/Title: Corinthians Fé Alvinegra
Duração/Duration:30
Cliente/Client: Nike Brasil
Produto/Product: Corinthians Home and Away Jersey
Ano de Produção/Year of Production: 2017
Agência/Agency: Wieden+Kennedy São Paulo
Diretores Executivos de Criação/Executive Creative Directors: Eduardo Lima e Renato Simões
Diretores de Criação/Creative Directors: Caio Mattoso, Rodrigo Mendes e Bruno Oppido
Head of Art: Bruno Oppido
Diretor de Criação Digital/Digital Creative Director:
Redator/Copywriter: Gabriel França
Diretor de Arte/Art Director: Thiago Andrade
RTV/Agency Producer: Regiani Pettinelli, Ricardo Balbin
Atendimento/Account: Isabel Rudge , Ramiro Del-Cid e Bruno Capasso
Planejamento/Planner: Guilherme Pasculli, Renato Migrone e Marcelo Chabes
Social Media: Fernando Cury, Henrique Kuniyosi e Felipe Zyman
Mídia/Media: Alexandre Ugadin, Vinicius Tieppo e Natalia Maróstica
Aprovação Cliente/Client Approval: Guilherme Mortensen, André Granja, Daniel Ferreira e Cauê Oliveira
Produtora/Production Company: Iconoclast
Diretor/Director: Urso Morto
Diretor de Fotografia/Director of Photography: Gabriel Bianchini
Produtor/Producer: Alonso Sperb
Montador/Editor: Christian Balzano
Atendimento Produtora/ Account - Production Company: Alonso Sperb
Produtora de Som/ Audio Facility: Evil Tiwns
Trilha - Criação/Soundtrack Composing: André Faria
Trilha - Produção/Soundtrack Production: André Faria
Atendimento Produtora de Som/Account - Audio Production House: na criação
Locutor/Announcer: Osmar Santos