FANTA INVITES CONSUMERS TO NEW EXPERIMENTATIONS WITH MORE MIX AND MORE FUN
The brand is inviting the consumers to create possibilities with their favorite Fanta and snack through the “More Mix, More Fun” platform.
Since 2021, Fanta has been positioned as the antidote to fight against the gray in the world we live in with the “Colorful People” global campaign, which celebrates all those young at heart that want to summon up the color of world and inviting people to have fun and enjoying moment of indulgence on their daily routines, creating more colorful and flavorful experiences.
To reinforce this commitment, Fanta is now launching the platform “More Mix, More Fun”, that aims to create moments of indulgence in its consumers’ life. Through fruity and bubbling breaks, the campaign invites everybody to combine their favorite Fanta flavor with snacks, moments and passions. The idea is to inspire the discovery of new mixes, such as “to the moon and back” and “programmed for fun” that will be perfect to build your own yummy snacking’s ritual.
Check here to see the invitation-film created by Wieden+Kennedy São Paulo that shows five Latam creators mixing their favorite Fanta Flavors with snacks and fun situations.
Fanta is one of the renewed and favorite brands known for its colorful flavor and love for being the perfect partner for consumers when enjoying a snack, which was directly related to the “More Mix, More Fun ” concept: the idea to fight against gray days and the boredom of life.
This launch aligns the brand with the multi-flavor, snack occasions, and colorful pillars: concepts that have colored Fanta’s campaigns over the past years. Fanta’s new flavors’ purpose is to bring innovation to its product range, adding more alternatives to all consumers, as well as inviting them to explore and try new possibilities. This platform will support a fruity variety expansion that comes to robust the brand portfolio in the markets, making Fanta a brand with choices of color and flavor, turning it into an icon of indulgence.
“We have identified that consumers want to bring more color, diversity and fun to their days, therefore, we wanted to make Fanta a perfect pairing for their needs and become the fun alternative to mix and bring color to your daily snacking. We are launching seven new flavors in Latin America, based on consumer preferences in the markets. We want to motivate people to awaken their ‘young spirit’ to fight against boredom in the world, to bring up humor and to make life more fun and colorful, just like our new ‘More Mix, More Fun’ campaign suggests”, says Javier Meza, Coca-Cola Latin America Marketing VP.
The concept of the newly launched brand platform, “More Mix, More Fun”, integrates consumers and creators with the brand’s new indulgent world, with a good mood, that breaks the day-by-day seriousness and provides light, colorful moments through yummy snacking – little break moments to reward yourself. With their favorite snack and their favorite flavor Fanta, they can provide a special combination, which makes everything more fun and, of course, tasty, and it can be also combined even with a huge passion in their routines or with a big special moment. The invitation is to create new flavors with their favorite snacks, so in this way they can try to create their own flavor of Fanta combined.
All these activations and new flavor’s launches positioned the brand as an icon of indulgence with a strategic expansion around Latin America, inviting the public to make part of the process of creation and fun, making combinations and finding their own favorite way to consume Fanta.