The “Better than normal” spot, created by Wieden+Kennedy São Paulo, shows that the difficulties arising from Covid-19, were always common in women’s football. It aired during the return of brazilian national women’s championship, right before the match between Corinthians and Ferroviária. The spot features a picture from a match between the same teams from two years ago. Empty stadiums and budget cuts are very common for women players. And because of that, Nike says football shouldn’t get back to normal. It should get back better.
Made By
AGENCY: Wieden+Kennedy São Paulo
TITLE: Better than normal
LENGTH: 30 segundos
CLIENT: Nike do Brasil
PRODUCT: Futebol Feminino
DATE AIRED: 26/08/2020
EXECUTIVE CREATIVE DIRECTORS: Eduardo Lima | Renato Simões
CREATIVE DIRECTORS: Mariana Borga | Fabiano Higashi
COPYWRITER: Matheus Sanches
ART DIRECTOR: Gustavo Henrique | Luisa Gabaldi
ACCOUNT: Camila Hamaoui | Nathalia Assad | Marinna Santos
PLANNER: André Troster | Fernando Prado | Beatriz Silva | Angel Pinheiro
SOCIAL STRATEGY: Gabriel Marchi
MEDIA: Aga Porada | Stephanie Campbell | Natalia Marostica | Fabio Requer | Liese Lemee | João Guedes
AGENCY PRODUCER: Regiani Pettinelli | Mauricio Yamashita
PRODUCTION COMPANY: Joint
EDITOR: Eduardo Barbosa
AUDIO FACILITY: Punch Audio
CLIENT APPROVAL: Raphael Peres | Livia Pinheiro | Fabio Albuquerque | Guilherme Mortensen | Daniel Ferreira