C&A is an iconic apparel retailer that is part of every Brazilian’s life, and to keep the brand as part of pop culture, Wieden+Kennedy São Paulo presents a reshape of it’s brand identity. With a flexible composition scheme, the rebranding project generated dozens of new colored patterns coming from the brand’s logo and explored the most remarkable icon of the brand to make C&A Brazil more C&A than ever.
The agency also came up with a tagline that could explore the versatility of its products but could also recreate that emotional bond we all had with the brand: Muito Eu (So Me).
This new brand identity took over the 289 stores and digital channels creating a new tone of voice for the brand.
Check the case study here.
TITLE: Rebranding C&A
EXECUTIVE CREATIVE DIRECTORS: Renato Simões | Eduardo Lima
CREATIVE DIRECTORS: Bruno Zampoli | Diego Limberti | Felipe Ribeiro
ART DIRECTORS: Vinicius Theodoro | Bruna Bismara | Diego Limberti
DESIGNER: Vinicius Theodoro
COPYWRITER: Fernanda Manzano
ACCOUNT SUPERVISOR: Patricia Campello | Isadora Spinardi | Fernanda Brandi
PLANNER: André Troster | Thayssa Szymanskyj | Rachel Lage
MEDIA: Aga Porada | Thais Altschuller | Janaina Soares
CLIENT APPROVAL: Mariana Moraes | Katiane Romero | Mariana Petriche | Fernanda Jacob | Laisa Nascimento