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Wieden+Kennedy Subway® Campaign Launches a Sandwich Inspired by Mexican Cuisine

Subway has just launched a new sandwich for its premium menu — the Beef Bacon Chipotle sandwich, prepared with Subway’s new shredded beef, bacon, cheese and a delicious, mildly hot, chipotle sauce.

 

In the video, created by Wieden+Kennedy, our main character is surprised to find several bites taken off his Beef Bacon Chipotle sandwich and searches for the culprits, who give him dubious denials. Along with TV spots, the product launch strategy includes social media, radio and outdoor media.

 

“Beef Bacon Chipotle. The sandwich has a touch of Mexico. The video has a touch of humor. The Beef Bacon Chipotle makes you say “te quiero all to myself!” — states Eduardo Lima, Wieden+Kennedy SP Creative Executive.

Made By

Titulo/Title: Bigode
Duração/Duration: 30″, 15″, 5″
Cliente/Client:SUBWAY
Produto/Product:Beef Bacon Chipotle
Ano de Produção/Year of Production: 2017
Agência/Agency: Wieden+Kennedy Brasil
Diretores Executivos de Criação/Executive Creative Directors: Renato Simões, Eduardo Lima
Redator/Copywriter: Rodrigo Visconti
Diretor de Arte/Art Director: Eduardo Tallia
RTV/Agency Producer: Regiani Pettinelli, Tais Olhiara
Atendimento/Account: Daniela Glicenstajn Elkis, Maura Victorelli, Leticia Fischer
Planejamento/Planner: Luana Azeredo, Guilherme Pasculli, Renato Migrone
Social Media: Fernando Cury, Tainã Castilho, Felipe Zyman
Business Intelligence: Eliel Guilhen, Caio Dias, Yasmin Suzuki
Mídia/Media: Alexandre Ugadin, Guilherme Cavalcante, Caio Melo, Guilherme Froiman, Jessica Santana, Gabriel Bernardino
Aprovação Cliente/Client Approval: Renato Ribeiro, Leandro Florio, Vânia Santos
Produtora/Production Company: Alice Filmes
Diretor/Director: Felipe Mansur
Managing Partner
Produção Executiva / Executive Producer: Wal Tamagno
Line Producer: Ana Mansur
Diretor de Fotografia/Director of Photography: Diego Rosenblatt
Diretor de Arte / Art Director: Marines Mencio
Equipe Produção / Production: Alice Filmes
Coordenação de Produção / Head of Production: Equipe Alice Filmes
Diretor de Produção / Production Manager: Jeff Zappa
Supervisor de Pós Produção / Head of Post Production: Cirilo Bonazzi
Pós Produção / Post Production: Nash
Finalizador / Supervisor of Post Production: Caroline Rye
Montador / Editor: Rodolpho Ponzio
Color Grading:Osmar Junior
Produtora de Som/ Audio Facility: ANTFOOD
Trilha – Criação/Soundtrack Composing: Lou Schmidt / Vinicius Nunes
Trilha – Produção/Soundtrack Production: Lou Schmidt / Vinicius Nunes
Atendimento Produtora de Som/Account – Audio Production House: Christiane Raquel / Renato Castro / Wilson Brown
Locutor: Pedro La Colina