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W+K Creates First Campaign for New Client Just

Just is a 100% online loan platform. The campaign tells consumers how to avoid the pitfalls of high-interest loans and overdraft protection. The pieces use a lighthearted tone to illustrate how absurd high interest rates are by showing consumers behaving as if everything were normal, even as they walk around with arrows, swords and spears sticking out of them.

The interest rates for the types of credit mentioned can be 13 times higher than the online loan Just offers.

The three videos, directed by the duo Fazzio + Espeche from the Yourmama production company, debuted in February.



Made By

(Português)

Titulo/Title Lança / Espada / Flecha
Duração/Duration 3×30″
Cliente/Client Just
Produto/Product Just
Ano de Produção/Year of Production 2018
Agência/Agency Wieden+Kennedy
Diretores Executivos de Criação/Executive Creative Directors Renato Simões, Eduardo Lima
Diretores de Criação/Creative Directors Rodrigo Mendes, Caio Mattoso
Head of Art Bruno Oppido
Redator/Copywriter Ricardo Scarpa
Diretor de Arte/Art Director Leone Damiao
RTV/Agency Producer Regiani Pettinelli, Rafael Messias
Fotografia Antonio Brasiliano
Manipulação e Finalização BVM Cross
Atendimento/Account Jorge Papa, Alessandra Visintainer, Luiza Miranda
Planejamento/Planner Luana Azeredo, Munique Lima
Mídia/Media Alexandre Ugadin, Vinicius Tieppo, André Chiapetta
Aprovação Cliente/Client Approval Paula Crespi, Aline Okada, Allan Sena
Produtora / Production Company YOURMAMA
Diretor/Director Fazzio+Espeche
Diretor de Fotografia/Director of Photography Daniel Belinky
Executive Producer Mayra Auad, André Pinho, Fernando Carvalho
Line Producer Beatriz Morgado, Gabrielle Auad
Montador/Editor Marcelo Vogelaar
Pós produção Marcell Hernandes, Warriors
Produtora de Som/ Audio Facility LOUD
Trilha/Efeito – Criação/Soundtrack Composing Equipe LOUD
Trilha – Produção/Soundtrack Production Equipe LOUD
Atendimento Produtora de Som/Account – Audio Production House Edu Bernardo