Just is a 100% online loan platform. The campaign tells consumers how to avoid the pitfalls of high-interest loans and overdraft protection. The pieces use a lighthearted tone to illustrate how absurd high interest rates are by showing consumers behaving as if everything were normal, even as they walk around with arrows, swords and spears sticking out of them.
The interest rates for the types of credit mentioned can be 13 times higher than the online loan Just offers.
The three videos, directed by the duo Fazzio + Espeche from the Yourmama production company, debuted in February.
Made By
(Português)
| Titulo/Title | Lança / Espada / Flecha |
| Duração/Duration | 3×30″ |
| Cliente/Client | Just |
| Produto/Product | Just |
| Ano de Produção/Year of Production | 2018 |
| Agência/Agency | Wieden+Kennedy |
| Diretores Executivos de Criação/Executive Creative Directors | Renato Simões, Eduardo Lima |
| Diretores de Criação/Creative Directors | Rodrigo Mendes, Caio Mattoso |
| Head of Art | Bruno Oppido |
| Redator/Copywriter | Ricardo Scarpa |
| Diretor de Arte/Art Director | Leone Damiao |
| RTV/Agency Producer | Regiani Pettinelli, Rafael Messias |
| Fotografia | Antonio Brasiliano |
| Manipulação e Finalização | BVM Cross |
| Atendimento/Account | Jorge Papa, Alessandra Visintainer, Luiza Miranda |
| Planejamento/Planner | Luana Azeredo, Munique Lima |
| Mídia/Media | Alexandre Ugadin, Vinicius Tieppo, André Chiapetta |
| Aprovação Cliente/Client Approval | Paula Crespi, Aline Okada, Allan Sena |
| Produtora / Production Company | YOURMAMA |
| Diretor/Director | Fazzio+Espeche |
| Diretor de Fotografia/Director of Photography | Daniel Belinky |
| Executive Producer | Mayra Auad, André Pinho, Fernando Carvalho |
| Line Producer | Beatriz Morgado, Gabrielle Auad |
| Montador/Editor | Marcelo Vogelaar |
| Pós produção | Marcell Hernandes, Warriors |
| Produtora de Som/ Audio Facility | LOUD |
| Trilha/Efeito – Criação/Soundtrack Composing | Equipe LOUD |
| Trilha – Produção/Soundtrack Production | Equipe LOUD |
| Atendimento Produtora de Som/Account – Audio Production House | Edu Bernardo |