Home
POR - ENG

The Doll I’ve never asked for

The spot “The doll I’ve never asked for” tells the story of Andressa Alves, a girl that always asked footballs as a gift but instead received dolls. After a few unwanted gifts, she decided to create a strategy: to rip the dolls’ heads and transform them into footballs – what ultimately led her to be a Brazilian National Team footballer star. Besides telling a true and local story, the spot resonates with girls around the world as it helps rethink what is considered a “girl’s toy” and how apparently innocent actions can keep girls away from sport.

That is why Nike created the first doll that every football-obsessed girl would love: a doll that is already a football, ready to be played, designed in partnership with artist Elisa Sassi. The ball was sent exclusively to athletes, influencers and women who were engaged and connected with the development of women’s football in the country.

Made By

AGENCY: Wieden+Kennedy São Paulo
TITLE: The Doll I’ve never asked for
LENGTH: 1 x 60″ + 1 x 30″ + 2 x 15″
CLIENT: Nike
PRODUCT: Football
1st RELEASE DATE: 29.maio.2019
EXECUTIVE CREATIVE DIRECTORS: Eduardo Lima | Renato Simões
CREATIVE DIRECTORS: Bruno Oppido | Mariana Borga
COPYWRITER: Mariana Borga | Erika Moreira
ART DIRECTOR: Bruno Oppido | Paula Essig
AGENCY PRODUCER: Regiani Pettinelli | Thais Bonizzi
SPECIAL PROJECTS PRODUCER: Thais Bonizzi | Ricardo Barbin | Maurício Yamashita
ACCOUNT: Jorge Papa | Nathalia Assad | Marinna Santos
PLANNER: Andre Troster | Fernando Prado | Beatriz Silva
MEDIA: Thais Altschuller | Alex Bezerra | Tayna Perpetua | Liese Lemee | Iury Lira
ILLUSTRATOR: Elisa Sassi
ART FINALIST: BVM Cross
PRODUCTION COMPANY: Alice Filmes
DIRECTOR: Irmãs Fridman
ASSISTANT DIRECTOR: Vinicius Mendes
EXECUTIVE PRODUCER: Wal Tamagno
CINEMATOGRAPHER: Pierre de Kerchove
LINE PRODUCER: Ana Mansur | Bruna Nogueira
PRODUCTION COORDINATION: Alice Filmes
PRODUTION DIRECTOR: Fabio Arisaka
PRODUCTION DESIGNER: Guilherme Marini
PRODUCTION ASSISTANT: Mayara Sandow | Milian Amado
COSTUME DESIGNER: Marina Vieira
FIRST ASSISTANT CAMERA: Jair Silva
EDITOR: Rami D’aguiar
POST-PRODUCTION: Warriors VFX
COLOR GRADING: Osmar Junior
AUDIO FACILITY: PUNCH Audio
PRODUCER: Mariano Alvarez
SOUND EFFECTS & MIX: Mariano Alvarez | Jimmy Gressler | Mateus Polati
SOUNDTRACK PRODUCTION: Bloco Afro Ilú Obá De Min
ACCOUNT AUDIO PRODUCTION HOUSE: Lili D. Aragoni
SOUND COORDINATOR: Carol Oliveira | Cristiane Oliveira | Karina Coviello
CLIENT APPROVAL: Jesse Long | Daniel Paz | Byron Brooks | Daniel Ferreira | Livia Pinheiro | Maria Luiza Matos | Giuliano Rezende