Elo innovated in São Paulo’s pre-Carnaval. On February 15, partygoers who stopped by the O Pasquim bar, in Vila Madalena, had the opportunity to personalize their Elo cards with hand-illustrated card stickers that portrayed their costumes. The personalized cards will be available for pick up after Carnaval.
Created by agency Wieden+Kennedy SP, the action was conceived to let customers enjoy the festivities and mingle into any Carnaval block, without having their cards do the same. So the artists ensured the happiness of the customers who participated, by creating illustrations that will turn their Elo cards into unmistakable doubles of their owner’s costumes.
Made By
AGENCY: Wieden+Kennedy SP
CLIENT: Elo
PRODUCT: Institucional
TITLE: Vai na sua Fantasia. Vai com Elo
EXECUTIVE CREATIVE DIRECTORS: Eduardo Lima | Renato Simões
CREATIVE DIRECTOR: Felipe Ribeiro
COPYWRITER Luz Arroyo | Daniel Neme
ART DIRECTOR: Andriws Vilela
GRAPHIC PRODUCER: BVM
ILLUSTRATORS: Issao Bazolli | Leo Amaro
AGENCY PRODUCER: Regiani Pettinelli | Ricardo Barbin
ACCOUNT SUPERVISOR: Priscilla Carvalho | Plinio Campos | Beatriz Chedid | Soluwa Bernardi | Caio Fraga
PLANNER: André Troster | Bruno Araldi
DATA STRATEGY: André Troster | Eliel Guilhen | Gustavo Cabral | Rubens Santos
SOCIAL STRATEGY: Gabriel Marchi | Erick Ramalho
MEDIA: Aga Porada | Thais Altschuller | Cintia Mavros | Marina Signori | Gabriela Mansano | Victor Meireles
CLIENT SUPERVISOR: Luis Cassio de Oliveira | Renata Ucha | Christina Ricciw