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Go in costume. Go with Elo.

Elo innovated in São Paulo’s pre-Carnaval. On February 15, partygoers who stopped by the O Pasquim bar, in Vila Madalena, had the opportunity to personalize their Elo cards with hand-illustrated card stickers that portrayed their costumes. The personalized cards will be available for pick up after Carnaval.

Created by agency Wieden+Kennedy SP, the action was conceived to let customers enjoy the festivities and mingle into any Carnaval block, without having their cards do the same. So the artists ensured the happiness of the customers who participated, by creating illustrations that will turn their Elo cards into unmistakable doubles of their owner’s costumes.

Made By

AGENCY: Wieden+Kennedy SP

CLIENT: Elo

PRODUCT: Institucional

TITLE: Vai na sua Fantasia. Vai com Elo

EXECUTIVE CREATIVE DIRECTORS: Eduardo Lima | Renato Simões

CREATIVE DIRECTOR: Felipe Ribeiro

COPYWRITER Luz Arroyo | Daniel Neme

ART DIRECTOR: Andriws Vilela

GRAPHIC PRODUCER: BVM

ILLUSTRATORS: Issao Bazolli | Leo Amaro

AGENCY PRODUCER: Regiani Pettinelli | Ricardo Barbin

ACCOUNT SUPERVISOR: Priscilla Carvalho | Plinio Campos | Beatriz Chedid |  Soluwa Bernardi | Caio Fraga

PLANNER: André Troster | Bruno Araldi 

DATA STRATEGY: André Troster |  Eliel Guilhen | Gustavo Cabral |  Rubens Santos

SOCIAL STRATEGY: Gabriel Marchi | Erick Ramalho

MEDIA: Aga Porada | Thais Altschuller | Cintia Mavros | Marina Signori | Gabriela Mansano | Victor Meireles

CLIENT SUPERVISOR: Luis Cassio de Oliveira | Renata Ucha | Christina Ricciw