Since the recent launch of its repositioning campaign, SUBWAY® has been inviting consumers to try something new every day. SUBWAY® now has new products on its promotional menu, which lets customers choose from three new six-inch subs every day.
The new campaign, created by Wieden+Kennedy, also features a video for broadcast and pay TV, outdoor and digital media content and point of sale materials.
Renato Simões, Executive Creative Director at Wieden+Kennedy, said, “the entire campaign highlights the idea that at Subway, customers always have a wide range of choices. We convey this idea in an entertaining, almost childlike, way in a video that shows a customer having a very hard time choosing his sub. This indecisiveness is also conveyed in the digital contents we created for the campaign.”