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Yours to take

We partnered up with @Anderson._paak and dozens of creators worldwide to launch Budweiser’s new global positioning. Real people, real stories, and a real banger: here’s the “Yours To Take” music video.

Made By

Agency: W+K CCO: Karl Lieberman COO: Neil Arthur Executive Creative Director: Felipe Ribeiro Creative Directors: Rafael Melo, José Ferraz, Felipe Paiva Creatives: Thom Bregantin, Caca Barabas, Pedro Balle, Leandro Beraldo, Luiza Lopes, Catharina Mendonça Head of Production: Nick Setounski  Executive Producer: Dave Lambert Senior Producer: Letícia Hernandez Producer: Mariana Golpian Producer BTS/Music: Jennifer David Head of Business Affairs: Julie Petruzzo Senior Business Affairs Manager: Kacey Kelley Group Brand Director: Brooke Stites Brand Director: Courtney LeBlanc Management Supervisor: Sean Jang Brand Manager: Henrique Sarcinella Senior Project Manager: Roberta Guzzardi Client: Anheuser-Busch Inc. Product: Budweiser VP Global Brands: Richard Oppy VP Global Marketing: Todd Allen Global Marketing Directors: Lia Bertoni, José Oliveira Global Marketing Manager: Morgan Franklin Production Company: ICONOCLAST Director: Fernando Nogari DP: Rina Yang Production Designer: Taisa Malouf Styling: Marina Vieira 2nd unit Director: Nico 2nd unit DP: Edvaldo Raw Social Content Director: Vinicius de Andrade Executive Producers: Francesco Civita, Pity Lieutaud, Henrique Danieletto Post Producer: Ana Monte Executive Producer Assistants: Lucas Bullara and Camila Kinker 1st AD: Flávia Meszberg an Frederico Rosas Tariki 2nd AD: Ana Bianco, Larissa Andrade, Thaiane Rossano Follo Pereira and Luciana Camargo 3rd AD: Marta Miranda Aragão Conceição Line Producer: Mariana Barbiellini Production Coordinator: André Bauer Production Coordinator Assistants: Carol Latorre, Carolina Loureiro and Vinicius Gaspar Production Manager: Fabio Arisaka Set Producers: Carolina Guerra and Patricia Carvalho Set Production Assistants: Julia Andrade and Maria Nascimento Production Trainees: João Pedro Santos Paim Vieira and Renan Coutinho dos Santos Production Runners: Marcio Garcia Leal, Sandro de Melo Silva, Robinson Sousa Santiago, Edson Mendes de Andrade, Carlos Rogério da Cunha, Reginaldo Diogo de Oliveira, Matheus Pontes Teixeira Gomes de Sá, Renan Rosa Dos Santos and Alexandre da Rosa Controllers: Fabiana Baptista, Lucas Pereira, Beatriz Soares, Everson Martins and Rafael Neder Make up Design: Fabiana Mizukami Make up Assistant: Kerolaine Santos, Natália Machado Gomes de Pinho Pessoa, Micaela Ishii de Carvalho, Jane Santiago Cardoso, Sidney Silva de Paulo, Maria Anthônia Sestini, Ana Carolina da Costa Romero Maceió, Maria Célia de Oliveira Santos, Daniela Cordeiro de Souza and Luciana Tibirica Andrade Styling Assistants: Maria Eduarda Waddington Fadigas “Du” and André Licarião de Carvalho Braune Extras Styling: Tulio Barbosa Melles Extras Styling Assistants: Jessica Kelly Gonçalves de Carvalho and Victoria do Carmo Sousa Production Designer Assistants: Fernanda Schelp Lopes, Maria Laura Cunha Mendes “Lala” and Ligia Cristina Batschke Art Designer: Fernanda Barros Prado Art Producer: Fabiano Boaretto Art Producer Assistants: Francinny Anzai and Fernando Gurzoni Alvares Ferreira Props Producer: Fernanda Madureira Reinert Props Producer Assistants: Fernanda Nunes de Sousa Leme, Julia Marchezi and Maria Carolina Chaves Machado Casting: Claudia Maria Secaf and Mei Yi Ho Casting Assistants: Giovana França Alonso and Breno D’Amore Extras Casting: Rodrigo Hoffmann “Chuck” Extras Casting Assistants: Farah Azevedo Cordeiro Hoffmann, Luiza Mascherpe Rossini, Diego Barezi Garcia and Larissa Maria Alves de Brito Ferreira Location Scouting: Fabricio Jose Marinho, Flávio de Polli Hossri and Henrique Quirino Marques Boom Operator: Xuxa Steady Cam: Sandro Augusto Gomes de Mello Galvão 1st AC: Alessandro Valese “Alemão” Loader: Nestor Heitor Grun Neto 2nd AC: Alfredo Luiz Dias Baptista Desio Video Assist: Dario Valese Alonso Drone Operator: Renato Monteiro Passarelli Drone Operator Assistants: Luiz Roberto Pereira Albertin, Caio Silva Viana, Diego Rinaldi Mendes and Luiz Ricardo de Oliveira Freitas Still: Gabriela Schmidt, Renato Gonçalves Toso, Luiz Fernando Bentes da Silva, Beatriz Garbieri Onofre and Marina Scanavez Gaffer: Walerio Máximo Navarro Rosa 1st Gaffer Assistants: Balbe José Figueiredo and Douglas dos Anjos Nascimento Grip: Carlos Gomes Fidelis 1st Grip Assistants: Orlando Jesus Francisco and Djalmo Dos Santos Cerqueira SFX on Set: Martão, Jefferson klimke, Tadeu Guimarães Farabelo and Julio Cesar Dias do Nascimento Post Producer Coordinators: Tutu Mesquita, Priscilla Paduano and Fabiana Galdino Post Producer Assistant: Leticia Harumi Post Producer Supervisor:  Georges Sakamoto Editors: Marcelo Vogelaar, Samuel Chuengue and Fábio Mota Editors Assistants: Vitor Bicego Post Producer Supervisor (BTC/BTS): Bernardo Brito Editors (BTC/BTS): André Carvalho and Lucas Camara Post Production Company: Pródigo Films VFX: Dopo Post Art Director: Lucas Carvalho Color Grading: Marla (Fernando Lui) Color Grading (BTC/BTS): André Carvalho Audio Mixing: Squeak E Clean Executive Creative Producer: Michael Gross Creative Director: Justin Hori Senior Producer: Max Taylor Senior Post Producer: Angelina Phengphong Senior Sound Designer/Lead Engineer: Drew Fischer Additional Sound Design and Mix: Sarah Krohn, Surachai Sutthisasanakul Music Track Mixer & Consultant: Jhair “Jha” Lazo BTS Production Company: Good Company Director: Maxime Quoilin DP: Matthew Lloyd Executive Producer: Mel Roy Producer: Gisell Cabrera Production Manager: Roland Berry 1st Ad: George Harkness Production Designer: Pele Kudren Product Stylist: Christopher Miller Wardrobe Stylist: Krystal Miles Stills: Gemma Ward