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Wieden+Kennedy wins Bis

20.01.2014

Local chocolate brand, Mondelez, brings the agency a happy start to the new year.

Just after winning the Halls account the agency, managed by André Gustavo, Guillermo Vega and Icaro Doria, starts work with another brand from Mondelez.

After a pitch W+K was chosen to take care of the communications of Bis, the chocolate brand leader in Brazil.

“Our year couldn’t have started better. Bis is an amazing brand and Mondelez wants to go further. We are happy to have the opportunity to do relevant work with them”, celebrated Icaro Doria.

“Bis is starting a new era with new products and new ambitions. We chose the experience of W+K with leader brands to take Bis to a new level”, said Barbara Miranda, manager director of the chocolates category, about the choice and the expectations of the work.

Bis adds to the agency portfolio with other great brands, like Coca-Cola, Nike, Diageo, TIM, Del Valle, Heineken and Quem Disse Berenice.

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