Wieden+Kennedy Wins Over Johnson & Johnson

Wieden+Kennedy Wins Over Johnson & Johnson


Johnson & Johnson Consumo has just hired Wieden+Kennedy São Paulo to handle all of the strategy, intelligence and creative aspects of its digital communications in Latin America for eight of its brands, including LISTERINE®, NEUTROGENA®, TYLENOL® and AVEENO®.

“J&J is entering a new and important phase. We’ve partnered with W+K because it is an integrated agency with creativity in its DNA.  We believe that the agency has the perfect synergy to support us on this journey,” states Gustavo Aguiar, Head of Total Brand Experience at J&J.

“J&J has major brands that we already admire and use. We have an opportunity to do some relevant work that will have a cultural impact, further strengthen these brands and drive business.We are delighted to start the year with this achievement,” says André Gustavo, Managing Director at W+K São Paulo. J&J is a great addition to the agency’s client portfolio, which already includes the likes of Nike, Ambev, Mondel?z, Subway and Coca-Cola.