For the third consecutive year, and in line with its goal to provide products and experiences that connect people through fashion, C&A joins four well-known beachwear brands to launch its traditional beach Collection. This year, the 4 Seas collection features Brazilian brands Água de Coco, Blueman, Triya and, for the first time, Salinas, from Rio de Janeiro. The exclusive collection includes women’s, men’s and kids’ beachwear that embody the concept of each label, and will be available online and at select C&A stores starting on December 3.
Created by Wieden+Kennedy, the 4 Seas Collection launch campaign is 100% digital and bears the signature “My beach, our beach.”
“The 4 Seas Collection suggests a democratic, joyful and fun beach season that is typically Brazilian and very C&A. For this launch, we selected four brands that reinforce our values and offer the best beachwear products, with all the C&A fashion and quality that our customers love and expect,” explains Mariana Moraes, Senior Marketing Manager at C&A Brasil.
The “My beach, our beach” campaign is part of C&A’s new brand positioning, called “C&A, Very Me,” which the company launched last October, alongside the Brazil Rhythms collection. The initiative reflects C&A’s on-going efforts to be closer to its customers, placing them at the center of the company’s strategy.
The launch also reinforces C&A’s Collections platform, which has already introduced more than 60 exclusive collections in partnership with domestic and international designers and brands, such as PatBo, Alexandre Herchcovitch, Stella McCartney, Roberto Cavalli, Iódice, Joulik and Missoni.