After a bidding process, the agency was selected to work for Cia. Hering and will manage 5 brands: Hering, dzarm., Hering Kids, PUC and Hering for You.
Icaro Doria, Executive Creative Director, commented, “This is an important achievement for Wieden+Kennedy SP. Working with a local brand, in an important and traditional Brazilian industry that has love brands, will give us the opportunity to do relevant work.”
“Working with Cia. Hering is special because it places us inside the universes of Manufacturing, Fashion and Retail at the same time. From the beginning of the process, we’ve had a sense of the people and of the client’s challenges,” celebrates André Gustavo, Managing Director.
Cia. Hering is the third account to join W+K SP in 2014, after Philips and Bis Chocolate by Mondelez