The retailer chain C&A taped Wieden + Kennedy São Paulo as its agency for developing communication strategy to boost the relationship with its customers connecting them with its brand’s positioning and purpose aligned with today’s challenges.
“The first thing I would like to say is: Welcome C&A. The second is that we are very proud to be chosen by a brand which is in the heart of millions of Brazilians. How not to love a brand that its history mixes with fashion retail in Brazil “comments Fernanda Antonelli, Managing Director of Wieden + Kennedy Sao Paulo.
The appointment follows a pitch process which included three other agencies.