Every second counts in the new advertising campaign for Cartão Elo, a 100% Brazilian credit card, by Wieden + Kennedy São Paulo. To show how easy it is to pay with Elo on Google Pay, the agency shot skydivers in a parachute purchasing in free fall following the concept “Vai na sua Vai com Elo,” who values the attitude of who makes their own choices and have a misfit behaviour.
The “Free-fall Parachute Sale” was shot 8000 feet high and was performed in partnership with professional skydivers Arthur Zanella and Thiago Nega?o, with more than 10,000 jumps together, known for free flights from touristic sights and became the launch film of the campaign.