Sprite taps Wieden + Kennedy São Paulo

Wieden + Kennedy’ São Paulo is picking up communication duties for Sprite. The agency won the pitch promoted by the brand leader of lemon category, produced by Coca-Cola do Brasil.

"It's a huge honor to have Sprite in our portfolio. We are very excited to partner, in a such important moment of these iconic brand. 
We will work side by side with this team and celebrate each result together ", comments Fernanda Antonelli, Managing Director, Wieden + Kennedy São Paulo.

The agency aims to bring all brand refreshment to communication and also help increase the market share of the category in the country.