To promote the 3rd season of the The Boys in Brazil, W+K created a mural made to conspire. Signed by muralist and artist Apolo Torres, the painting located at Beco do Batman in São Paulo gave clues about the plot. As the episodes became available on streaming, a new intervention was added to the mural, giving fans signs of what was to come. Influencers have amplified theories about each new illustrated detail. And on the day of the mural’s last update, the cast of The Boys and the showrunner Eric Kripke visited and signed the artwork.
Made By
(Português) AGÊNCIA: Wieden+Kennedy São Paulo
TÍTULO: The Conspiracy Mural (Mural da Conspiração)
CLIENTE: Amazon Prime Video
PRODUTO: The Boys
1ª DATA: 03 de junho de 2022
CCO: Felipe Ribeiro
DIRETORES DE CRIAÇÃO: Bruno Zampoli | Andre Pallu
REDATOR: Mauricio Chemale
DIRETOR DE ARTE: Juan Portilla
ARTISTA: Apolo Torres
CURADORIA ARTÍSTICA: Luan Cardoso (NaLata)
GERENTE DE PROJETOS: Adriana Monteiro
HEAD DE PRODUÇÃO: Patrícia Gaglioni
RTV: Jacqueline Christine | Julia Menescal
ATENDIMENTO: Camila Hamaoui | Henrique Sarcinella | Marinna Santos | Mariana Barrios
PLANEJAMENTO: André Troster | Thassio Rolim
SOCIAL STRATEGY: Thiago Perin | Camila Paier | Carolina Pileggi
APROVAÇÃO CLIENTE: Alessandra Barcala | Daniel Ferreira | Anna Beatriz Bighetti