The last two years have made an entire generation put their ambitions on hold and question their future. The World Cup comes as the first major event on a global scale after that, and the anticipation for it has taken on stratospheric proportions. That’s why, in this World Cup, Budweiser invited the whole world to invade the players’ access tunnel, with Neymar, Messi e Sterling leading the crew, reminding everyone that it’s time to take the world back to us.
The World is Yours to Take.
In partnership with @WKNY
Made By
CLIENT: Budweiser Global
PROJECT NAME: Budweiser Global World Cup 2022
BUDWEISER GLOBAL
GLOBAL CHIEF MARKETING OFFICER: Marcel Marcondes
VP, GLOBAL BRANDS: Richard Oppy
VP, GLOBAL BUDWEISER: Todd Allen
GLOBAL MARKETING DIRECTOR: Joca Oliveira
GLOBAL MARKETING DIRECTOR: Chad Lafeldt
GLOBAL MARKETING DIRECTOR: Lia Bertoni
GLOBAL MARKETING MANAGER: Morgan Franklin
LAUNCH DATE: September 15, 2022
AGENCIES: W+K NEW YORK + W+K SAO PAULO
GLOBAL CHIEF CREATIVE OFFICER: Karl Lieberman
GLOBAL CHIEF EXECUTIVE OFFICER: Neal Arthur
EXECUTIVE CREATIVE DIRECTOR: Felipe Ribeiro
CREATIVE DIRECTOR: Rafael Melo
CREATIVE DIRECTOR: Renan Molin
CREATIVE DIRECTOR: Felipe Paiva
CREATIVE DIRECTOR: José Ferraz
ART DIRECTOR: Gustavo Henrique
COPYWRITER: Matheus Sanches
ART DIRECTOR: Drew Ruiz
COPYWRITER: Jeffrey Rozman
ART DIRECTOR: Andriws Vilela
COPYWRITER: Ricardo Scarpa
SOCIAL ART DIRECTOR: Thiago Victoriano
SOCIAL COPYWRITER: Pedro Balle
DESIGNER: Leandro Beraldo
DESIGNER: Anderson Basq
HEAD OF INTEGRATED PRODUCTION: Nick Setounski
EXECUTIVE PRODUCER: Dave Lambert
SENIOR PRODUCER: Bianca Cochran
GROUP ACCOUNT DIRECTOR: Brooke Stites
ACCOUNT DIRECTOR: Courtney LeBlanc
MANAGEMENT SUPERVISOR: Meredith Zambito
ACCOUNT EXECUTIVE: Paulina Marxuach
DIRECTOR OF STRATEGIC PLANNING: Andre Troster
STRATEGY DIRECTOR: Bruna Rodriguez
COMMS DIRECTOR: Zack Green
PROJECT MANAGER: Roberta Guzzardi
BUSINESS AFFAIRS MANAGER: Chelsea Appleby
BROADCAST TRAFFIC DIRECTOR: Sonia Bisono
TRAFFIC MANAGER: Laura GuerraPRODUCTION COMPANY: PARK PICTURES
DIRECTOR: Terence Neale
CINEMATOGRAPHER: Oliver Millar
FOUNDING PARTNER: Jackie Kelman Bisbee
EXECUTIVE PRODUCER: Scott Howard
PRODUCER: Rozanne Rocha-Gray
STILL PHOTOGRAPHER: Woody Rankin
SOUND PRODUCTION: Evil Twin
EDITORIAL COMPANY: WORK EDITORIAL
TELECINE COMPANY: THE MILL
VFX/FINISHING: THE MILL
MIX COMPANY: HEARD CITY
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