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The World is Yours to Take

The World is Yours to Take

The last two years have made an entire generation put their ambitions on hold and question their future. The World Cup comes as the first major event on a global scale after that, and the anticipation for it has taken on stratospheric proportions. That’s why, in this World Cup, Budweiser invited the whole world to invade the players’ access tunnel, with Neymar, Messi e Sterling leading the crew, reminding everyone that it’s time to take the world back to us.

The World is Yours to Take. 

In partnership with @WKNY

Made By

CLIENT: Budweiser Global PROJECT NAME: Budweiser Global World Cup 2022 BUDWEISER GLOBAL GLOBAL CHIEF MARKETING OFFICER: Marcel Marcondes VP, GLOBAL BRANDS: Richard Oppy VP, GLOBAL BUDWEISER: Todd Allen GLOBAL MARKETING DIRECTOR: Joca Oliveira GLOBAL MARKETING DIRECTOR: Chad Lafeldt GLOBAL MARKETING DIRECTOR: Lia Bertoni  GLOBAL MARKETING MANAGER: Morgan Franklin LAUNCH DATE: September 15, 2022 AGENCIES: W+K NEW YORK + W+K SAO PAULO GLOBAL CHIEF CREATIVE OFFICER: Karl Lieberman GLOBAL CHIEF EXECUTIVE OFFICER: Neal Arthur EXECUTIVE CREATIVE DIRECTOR: Felipe Ribeiro CREATIVE DIRECTOR: Rafael Melo CREATIVE DIRECTOR: Renan Molin CREATIVE DIRECTOR: Felipe Paiva CREATIVE DIRECTOR: José Ferraz ART DIRECTOR: Gustavo Henrique COPYWRITER: Matheus Sanches ART DIRECTOR: Drew Ruiz COPYWRITER: Jeffrey Rozman ART DIRECTOR: Andriws Vilela COPYWRITER: Ricardo Scarpa SOCIAL ART DIRECTOR: Thiago Victoriano SOCIAL COPYWRITER: Pedro Balle DESIGNER: Leandro Beraldo DESIGNER: Anderson Basq HEAD OF INTEGRATED PRODUCTION: Nick Setounski EXECUTIVE PRODUCER: Dave Lambert SENIOR PRODUCER: Bianca Cochran
DIGITAL PRODUCTION: W+K SP + Joint SP GROUP ACCOUNT DIRECTOR: Brooke Stites ACCOUNT DIRECTOR: Courtney LeBlanc MANAGEMENT SUPERVISOR: Meredith Zambito ACCOUNT EXECUTIVE: Paulina Marxuach DIRECTOR OF STRATEGIC PLANNING: Andre Troster STRATEGY DIRECTOR: Bruna Rodriguez COMMS DIRECTOR: Zack Green PROJECT MANAGER: Roberta Guzzardi 
BUSINESS AFFAIRS MANAGER: Kacey Kelley BUSINESS AFFAIRS MANAGER: Chelsea Appleby BROADCAST TRAFFIC DIRECTOR: Sonia Bisono TRAFFIC MANAGER: Laura GuerraPRODUCTION COMPANY: PARK PICTURES DIRECTOR: Terence Neale CINEMATOGRAPHER: Oliver Millar FOUNDING PARTNER: Jackie Kelman Bisbee EXECUTIVE PRODUCER: Scott Howard PRODUCER: Rozanne Rocha-Gray STILL PHOTOGRAPHER: Woody Rankin SOUND PRODUCTION: Evil Twin EDITORIAL COMPANY: WORK EDITORIAL TELECINE COMPANY: THE MILL VFX/FINISHING: THE MILL MIX COMPANY: HEARD CITY
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