Os últimos dois anos fizeram uma geração inteira desacelerar seus planos e questionar seu futuro. A Copa do Mundo chega como o primeiro grande evento em escala mundial depois de tudo isso, e a expectativa por ela tomou proporções estratosféricas. Por isso, nesta Copa, a Budweiser convidou o mundo inteiro para invadir o túnel de acesso dos jogadores, com Neymar, Messi e Sterling liderando o grupo, para lembrar que, independentemente de tudo o que aconteceu até aqui, chegou a hora de tomar o mundo de volta para a gente.
The World is Yours to Take. O Mundo é o Nosso Palco.
Em parceria com @WKNY
Envolvidos
CLIENT: Budweiser Global
PROJECT NAME: Budweiser Global World Cup 2022
BUDWEISER GLOBAL
GLOBAL CHIEF MARKETING OFFICER: Marcel Marcondes
VP, GLOBAL BRANDS: Richard Oppy
VP, GLOBAL BUDWEISER: Todd Allen
GLOBAL MARKETING DIRECTOR: Joca Oliveira
GLOBAL MARKETING DIRECTOR: Chad Lafeldt
GLOBAL MARKETING DIRECTOR: Lia Bertoni
GLOBAL MARKETING MANAGER: Morgan Franklin
LAUNCH DATE: September 15, 2022
AGENCIES: W+K NEW YORK + W+K SAO PAULO
GLOBAL CHIEF CREATIVE OFFICER: Karl Lieberman
GLOBAL CHIEF EXECUTIVE OFFICER: Neal Arthur
EXECUTIVE CREATIVE DIRECTOR: Felipe Ribeiro
CREATIVE DIRECTOR: Rafael Melo
CREATIVE DIRECTOR: Renan Molin
CREATIVE DIRECTOR: Felipe Paiva
CREATIVE DIRECTOR: José Ferraz
ART DIRECTOR: Gustavo Henrique
COPYWRITER: Matheus Sanches
ART DIRECTOR: Drew Ruiz
COPYWRITER: Jeffrey Rozman
ART DIRECTOR: Andriws Vilela
COPYWRITER: Ricardo Scarpa
SOCIAL ART DIRECTOR: Thiago Victoriano
SOCIAL COPYWRITER: Pedro Balle
DESIGNER: Leandro Beraldo
DESIGNER: Anderson Basq
HEAD OF INTEGRATED PRODUCTION: Nick Setounski
EXECUTIVE PRODUCER: Dave Lambert
SENIOR PRODUCER: Bianca Cochran
DIGITAL PRODUCTION: W+K SP + Joint SP
GROUP ACCOUNT DIRECTOR: Brooke Stites
ACCOUNT DIRECTOR: Courtney LeBlanc
MANAGEMENT SUPERVISOR: Meredith Zambito
ACCOUNT EXECUTIVE: Paulina Marxuach
DIRECTOR OF STRATEGIC PLANNING: Andre Troster
STRATEGY DIRECTOR: Bruna Rodriguez
COMMS DIRECTOR: Zack Green
PROJECT MANAGER: Roberta Guzzardi
BUSINESS AFFAIRS MANAGER: Kacey Kelley
BUSINESS AFFAIRS MANAGER: Chelsea Appleby
BROADCAST TRAFFIC DIRECTOR: Sonia Bisono
TRAFFIC MANAGER: Laura Guerra
PRODUCTION COMPANY: PARK PICTURES
DIRECTOR: Terence Neale
CINEMATOGRAPHER: Oliver Millar
FOUNDING PARTNER: Jackie Kelman Bisbee
EXECUTIVE PRODUCER: Scott Howard
PRODUCER: Rozanne Rocha-Gray
STILL PHOTOGRAPHER: Woody Rankin
SOUND PRODUCTION: Evil Twin
EDITORIAL COMPANY: WORK EDITORIAL
TELECINE COMPANY: THE MILL
VFX/FINISHING: THE MILL
MIX COMPANY: HEARD CITY
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